MANAGING AFFILIATE FRAUD HOW PERFORMANCE MARKETING SOFTWARE HELPS

Understanding First-Touch Vs. Last-Touch AttributionLast-touch attribution models give all conversion debt to the last touchpoint an individual involves with prior to taking a desired action. This attribution model can be useful for determining the effectiveness of your brand awareness projects.

Recognizing First-Touch Vs. Last-Touch AttributionLast-touch attribution models give all conversion credit score to the last touchpoint a customer involves with prior to taking a preferred action. This attribution model can be useful for measuring the effectiveness of your brand name recognition projects.